Like many small business owners, you've been told that small business blogging is essential for establishing 
your company's web presence and raising your search engine ranking. However, Google rankings are only the first step. Has a customer ever walked into your store, poked around, then wandered out without making a purchase or asking a question? Window-shoppers are just as disappointing online as they are in your store. Just having a blog gets readers in the proverbial door, but engaging, quality content will make them stick around and become paying customers.
Increasing Web Traffic – Show People You Exist
When shoppers go online to search for a product or service, they usually turn to a search engine to find it. Let's be honest; when was the last time you looked past the first page of search results on Google? If your company isn't ranked near the top, no one will ever find it.
Small business blogging raises your search engine rank in multiple ways. By incorporating SEO keywords into your blog posts, you get a higher ranking when customers search for topics within your industry. Your blog articles should also contain links leading to pages on your website, which also drives up your site's search ranking. Research by HubSpot demonstrates that companies using blogging to improve their web presence generate 97 percent more inbound links and have 434 percent more indexed pages on search engines, resulting in 55 percent more website visitors, than businesses that don't use blogs.
Turning Readers into Customers
So you've got more traffic coming to your blog and website. How can you stop those new readers from losing interest and wandering off? By providing interesting, engaging content. Your blog needs to be focused on the customer – it should answer his questions, offer him incentives, and give him a reason to care about your business.
One of the best things that business blogging can do for your business is humanize it. Giving your company a name and a face makes it more trustworthy and accessible to customers. Enhance this impression by using the comment section of your blog as an open forum for customer feedback and questions, and responding to their comments personally. This also provides customers with a reason to keep coming back. While it's important to get readers to visit your blog, the really important thing is to get them returning to it.
Holding Their Interest: What Brings Readers Back
When readers keep returning to your blog, they develop a sense of investment, membership, and loyalty in your online community. If your company offers online sales, you can build that community well beyond the reach of your home neighborhood, dramatically expanding your customer base. But how can you cultivate that community?
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Provide reliable expert knowledge in blog posts relevant to the interests of your readership.
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Don't be afraid of humor. Small business blogging should make your company seem friendly and fun as well as informative.
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Keep readers updated on your website, with posts showcasing new items or previewing upcoming changes.
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Offer contests or promotions, especially ones that encourage readers to submit content (like a photo) or share your blog with their friends on social media.
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Speaking of social media, use it! Have Share/Like buttons on your blog, and maintain a presence on Facebook, Twitter, and other social media sites. Allow readers to subscribe to your blog through an RSS feed.
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Find out what your readers care about. Ask for suggestions for future blog topics, or pose a question to get a discussion going.
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Most importantly, update regularly! Blog content is like water: when it dries up, the community dies.
Because social media is vital to any company's web presence, it's important to know where most of your readers spend their time. What's your favorite social media site? Do you tweet about your day, play Facebook games, or find ideas on Pinterest? Share with us.
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
Believe me, I know what you're thinking. You've been told that one of the best ways to market 
your small business is to blog. You've heard all the experts (and cyber geeks) telling you it's easy to blog and that business blogging puts you in touch with customers and online visitors. But frankly, you're not even sure what a blogging is and how it can possibly grow your business. Let me address some of your questions (FAQ's in geek-speak), and then ease you into thinking about a whole new way to produce positive business results.
What is a blog? The word is coined from web log, and it is an online interactive journal. People use it as a self-expression outlet, highlighting their interests or hobbies. For the small business owner, consider it your online voice with potential customers, your ability to have a conversation about your business with the world.
How can a blog generate more business? Online search engines such as Google or Yahoo look for keywords, and articles you write on your blog will be filled with words and phrases about your business. It's called Search Engine Optimization (SEO). Someone who Googles "winding widgets" will likely be directed to a post on your blog talking about just that. If the content on the blog interests them, they are only one click away from your website and possibly being your next valuable customer.
So how do I set the thing up? Never fear! You probably already have someone who manages your website. Tell them what you are considering, and the rest is gravy. If your website hasn't been updated since your third cousin's kid built it in HTML class, then there are affordable options you can consider. The right article writing service will know all about SEO's, RSS's, ROI's, Twits, Tweets and Shares. You don't have to concern yourself with that. What you will need to do, though, is to start thinking about what facts, articles and information you would like your blog visitors to read and comment on.
Who has the time to do all that writing? So the very thought of setting up and monitoring a small business blog conjures up your college days with term papers, theses and word crunches. Hours spent pouring over data and details, commas and dangling participles. As a small business owner, you probably wear many hats in the company. Keeping up with a daily business blog just might be more than you want to take on. There may be someone in your company who has writing talents and would be a logical candidate to take on this task. They already know the business, so just give them ideas for posts and let them run with them. If that's not an option, hire a blog writer to fill in the gaps and get you the exposure you're seeking.
So have I calmed your fears and helped you to see the marketing potential of starting your own small business blog? Great! Now let me point out some of the benefits you will reap. 
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Research by Hubspot, a leader in inbound marketing, shows that companies that blog generate 55% more web visitors than those that don't. Keep those visitors coming back by providing information, help and interaction in your blog posts.
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Hubspot also shows that businesses that blog generate 65% more leads than those businesses that choose not to blog.
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Blogging opens the lines of communication with your customers/visitors, so not only can you inform more people, but you will also receive valuable feedback that can grow your business even further.
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Blogging is a great marketing tool that is relatively cheap to set up and maintain. When you consider the costs of outbound marketing (mailings, telemarketing, purchased lists), it is easy to see how much further your advertising dollars will stretch.
So clear your virtual throat and start blogging! Let me know in the comments below how starting a small business blog can work for you.
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
Small business blog marketing isn't easy, but it's one of the most effective and cost-efficient ways of growing
your online business. It requires persistence and hard work, but fundamentally, anyone can do it if they put their mind to it.
Here are three strategies we constantly see utilized for great effect. These are the things that successful blogs do, and you should too!
1 - Blog Consistently!
If there is any reasonable way of defining small business blog marketing strategies that work, it has to be based around customer acquisition. Fundamentally, you only get a return on your investment if someone buys something.
On the matter of converting visitors into viable customers, Blogspot's 2012 "State of Inbound Marketing" report makes one key element quite clear: The more you blog, the more likely you are to gain customers.
Among companies with blogs, only 43% those who posted less than monthly reported gaining a customer through their blog. Among those who post multiple times a day, that number rises to 92%. And it's a pretty smooth progression the whole way. The more often and consistently you blog, the more likely your blog is to attract actual paying customers.
Maintaining this level of output can be tricky, especially for small operations. That's one of the biggest reasons we recommend those who are serious about content marketing investigate article writing services as a way to obtain quality content in the quantities needed to make your small business blog marketing strategies pay off.
2 - Pursue Social Media
As we've mentioned before, we strongly feel that your online marketing strategies are best served by pairing blogging and social media strategies, using one to reinforce the other. There's no reason for it to be an either-or game when they both have so much to offer.
You should ensure that you have social media sharing buttons available for every blog you post, to encourage people to share them. A popular link shared on Facebook, Twitter, or Linked-In can result in a huge influx of hits. Likewise, while you probably should not use your social media accounts to announce every single blog you post, use it to promote major articles that you think have the potential to "go viral" or might genuinely provoke debate.
Social media can also be used indirectly to aid your small business blog marketing. The wealth of user information they have is generally put directly into your hands, and you can use it to leverage your market research. Check out Facebook Insights, PeopleBrowser for Twitter as well as their new targeted advertisements, along with other social-tracking systems like Klout to learn as much as you can about your audience.
3 - Become an Authority
Easier said than done, right? Well, while truly becoming a respected expert authority is quite hard, it's still quite possible to create the appearance that you are one, and that's one of the main ways to go about actually becoming one.
The key is to structure your blog and website to encourage people to continue reading your content once you're there. The more you can create an air of authority, the better that will go, and the more likely they are to either share your content, decide to make a purchase, or (hopefully) both!
Here are a few general tips:
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Blog on a wide variety of topics relating to your own industry. The more ground you can cover with good articles, the better it looks.
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Use plenty of internal links. When you mention a topic you've talked about previously, link back to the past article.
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Utilize intelligent tags with a sidebar map allowing users to easy access information on specific topics.
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When adding external links, link to the highest-quality sites you can find.
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This last one's a toughie: be willing to admit when you're wrong and post updated blogs when needed.
What other effective small business blog marketing strategies have you discovered?
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
So, it's become trendy lately to write about how blogging may be dead, or at least on its way out the door.
Leaving aside the slight irony of blog writing about why blogging is dead, this is a matter that, honestly, comes up year after year.
To the detractors, we say: hogwash. Blogging may not be the cool new kid on the block anymore, but it's far from dead. In fact, we say "blog or die" is still the name of the game.
A Few Facts
When we say "blog or die," it's because blogging still remains one of the most versatile and cost-effective tools in your online marketing toolbox. Here are a few statistics from a recent set of infographics from Hubspot:
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81% of firms polled said that blogging is at least "useful" to their strategies, with fully 25% considering it "Critical."
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57% percent report getting at least one customer due to their blogging.
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26% percent of customers rated bloggers as having the most influence over their own buying decisions.
So, while it's true that social media is making in-roads as a method of online advertising, it's in no danger of wiping blogging off the map. It just illustrates that, as online marketing matures, there are going to be more tools developed that all have their place in a marketeer's toolbox.
Blogging As a Hub
So, why do we say "blog or die?" Because, fundamentally, your website is the hub for your business online. You might visualize your social media efforts as being satellite offices, or perhaps as embassies to various online groups. Only rarely will they make sales by themselves, unless you're in very specific fields that allow for direct buys through social media, such as the music industry.
For the most part, you put posts on Facebook or Twitter or Linked-In to lure people to your website to look more closely at what you have to offer.
Even though your blog may no longer be the first part of your organization that someone is exposed to online, it's still part of your central hub. People who are interested in what you have to offer will want to explore your website for more information. You still need to have that information there for them to peruse.
Blogging Allows In-Depth Coverage
We get it. People today have short attention spans and like the instant gratification of short social media posts. It's a fine format for sharing blurbs, one-liners, quick tidbits, questions, and George Takai's latest "lolcat" photos.
However, you still cannot truly advance an argument on social media. Many social sites of don't allow long-form content at all, and among those that do, the feature is hardly utilized by anyone. Facebook's "Notes" can emulate a blog, but in general, they're too long for the format and few people read them.
Business blogging allows you to go beyond "bumper sticker" bids for sales and to more fully express your ideas on subjects. You can't get ahead in business solely by appealing to those who only care about thoughts which can be expressed in thirty seconds or less. You need a format that allows you to explore thoughts in-depth, provoke meaningful discussions, and position yourself as a business that knows their stuff.
This is all far easier to achieve with a blog than with any social media outlet.
The Realistic Answer? Do Social AND Blog or Die.
Fundamentally, this should not be an either/or discussion, and I hope I haven't presented it that way. Don't get me wrong, social media has plenty of valid functions and can be a great tool for gaining leads. Ideally, both should be employed together, hand-in-hand, to get the best of both worlds.
So, going forward, how do you see this mix evolving in your business? More social, more blogging, or some of both?
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
Every once in awhile, a marketing trend comes along that revolutionizes the way businesses 
interact with their current and potential customers. Often, however, many businesses ignore this new trend for as long as possible – and some refuse to convert to new trends until the bitter end. In the last couple of decades, that trend was websites. While some companies were more than happy to pay for attractive, easy-to-navigate and professional websites to further their brand, some instead picked low cost and unprofessional looking alternatives and still others refused and assumed that building an online presence would do nothing to grow their business.
Here we are, just a short twenty years after the dot com boom, and some businesses still refuse to bring their business online – and thereby silence their voice to potentially millions of new customers. The simple fact of the matter is that many business owners refuse to move along with the times and attempt to resist the movement of technology. The most current example of this resistance is in those companies who refuse to set up a blog. Despite the proven results and widespread benefits of well executed business blogging, some businesses continue to refuse change.This leads to what we call "blog or die."
In an effort to change your mind, and put you back on par with your competitors, here are four reasons why a blog can increase your leads and put your business on top:
A blog is the center of the social media universe. Millions of conversations are taking place within social media platforms each and every day – and many of these conversations are happening in the comments sections of well-read blogs. The primary purpose of a blog is to bring in traffic and steer that traffic towards your product or service without overt sales talk, and what better way to accomplish that task than by getting people to talk about it on their own?
A blog increases your web traffic. If you’re one of those previously mentioned companies still 
attempting to survive without a website, then you’ll need to get one of those first. However, if you do have a website, get ready to blog or die. A blog brings people in with its interesting, relevant and entertaining content, and then it converts readers into website users by directing them to your company website through links and calls to action.
You can talk directly to your potential customers. With most marketing endeavors, there is a clear divide between you and your customer. However, when it comes to blogs, you can actually engage them in conversation. By encouraging your current and potential customers to leave comments on your blog, and then responding to those comments, you establish a sort of personal relationship. These relationships have been known to turn every day readers into loyal customers.
You can prove your competency in the field. One thing the internet has done has been to increase competition. While you may have only previously been competing with the company down the street, you’re now competing with all the businesses in your city, your state and maybe even your entire country. Blogging offers you an unique opportunity to share with your customers your knowledge, skill set and ability to solve their problems. Establishing this credibility is imperative to building brand recognition and loyalty. Choosing not to blog limits your reach. In other words - blog or die.
In short, if it really is blog or die, why choose not to blog when blogging can do so much for your business? With some professionally written content and a great looking interface, your blog can easily increase lead generation, improve your reputation and revolutionize the way you interact with current and potential customers. Invest in a blog, and bring your company into the 21st century.
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
If you haven't been paying attention lately and thought that blogging actually meant wearing a 
blindfold while jogging, although that might be funny for some folks, if you are a business owner, it's far from it!
That's because in order to survive in today's insanely competitive business world, small business blogging is not merely an option anymore. Blog writing has pretty much become mandatory, that is if you want to remain a player in the game!
Although until just recently, simply having a website was sufficient for many companies, existing and thriving on the internet nowadays requires an entirely new strategy. In fact, as of 2012, there are an estimated 31 million bloggers in the U.S. alone. Yet, although they are not all for business purposes, if you perform the proper research, you will definitely determine that small business blogging is the right direction to go!
Since your business is your bread and butter, you can look at this situation in basically the same way, with your website being the former and your blog being the latter. The site itself is the there to provide basic information about your company and the product or service that you offer, while the blog could be considered the butter on the top, making the whole experience a little more tasty.
Furthermore, a blog contains more current info than your main site, with additions and updates being made more frequently. Also, a blog is typically much more interactive for online visitors, who are normally, or at least ideally, either existing customers or potential ones. That's one of the aspects that make blogs so engaging, the capability for viewers to quickly comment, ask questions, or even download information or applications.
Hopefully as you read this, you are beginning to see how important business blogging really can be. In fact, among the many companies that have had increased success by blogging, many can't imagine business before blogging, as some swear it's the latest and greatest form of online advertising. However, in order for this to apply to you, first you must find the approach that would be most perfect for your particular business.
Are you interested in finding further information or obtaining additional advice regarding small business blogging? If so, then you should start by visiting and viewing the blogs of other companies that are in your business category. That way, by closely checking out the competition, you can get a better idea of what blogging is all about and also figure out what type of content could best grab the attention of your target market.
Additionally, blogging has become an easier task since it first began in the 1990s, as you don't have to have advanced technical knowledge to engage in it. There are several reputable and 
reasonable platforms on the web to choose from that offer blog publishing services such as hosting, templates, and more...including further instructions for newbies!
Keep in mind, even if writing is not at all your area of expertise and/or you just don't have the time to deal with it, don't worry! There are capable companies (such as Zerys) that specialize in supplying professional creative content for their blogs in addition to their websites. In fact, outsourcing this type of work can often be cost effective, as you can usually just pay a reasonable flat rate per article.
Remember, the sooner you begin with small business blogging, then the faster you will feel the positive effects of doing so. As long as the content you provide is beneficial to the average consumer, you're almost guaranteed to notice not only an instant increase in online traffic, but eventually in business as well!
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
Small business blogging is just as essential as a big company's blog, especially because most of 
advertising and marketing is going through a huge shift and turning toward an all-online platform. While traditional advertising is still effective for small business, it doesn't hurt to ramp up your online efforts and extend the reach of your customer base. In fact, there are several affordable and powerful ways to optimize your online content--blog included--to help you boost your small business. Perhaps you have already used some of those tactics, like Search Engine Optimization (SEO) for your blog. If so, you're on the right track! But, you also have to make sure you don't fall into the trap of over optimization on your blog.
There have been recent changes in the best practices of SEO and blog optimization that came about when Google decided they wanted to rid the web of "bad content," like spam and uninformative or questionable blog posts and online articles. They called this project Google Panda and a lot of businesses saw a dip in their viewership during this change. Now even more recently Google has rolled out Google Penguin, which adds further penalties to businesses who might try to over optimize their content or use "black hat" SEO tactics, which are normally done by scam artists or spammers.
When it comes to small business, blog optimization is key to be seen and heard. But, there are five mistakes that all small businesses need to avoid in order to stay on top of their Google game and see a high ROI (Return of Investment). Let's take a look!
1. SEO is too vague
Optimization can go a long way and in most cases location helps with that optimization, as well. However, lots of small businesses tend to overlook the power of local online advertising and SEO. Most small business blogs won't be optimized with localized content or won't have localized keywords, just general, 
nationwide keywords exclusively for the biggest reach. Sometimes you have to think small in order to win big, though!
2. Images aren't optimized, or there are none
It's all about the visuals--especially these days. In fact, you can even visualize your data and turn it into infographics, adding even more value to your content. Don't let hefty fees on images fool you, there are tons of royalty free images that you can use out there. And better yet, you can add images of your small business in action and post them up on your blog, too! Just remember that keywords matter in the title of the image during blog optimization as well.
3. Over optimization is killing your rank
Notice your numbers are down on Google? If you're over optimizing, then that might just be the answer. Over-stuffing articles with keywords to try and bring in more views, using backlinking services that use any and every link possible (even the bad quality ones), and putting advertisements above the fold of your blog are all considered over optimization tactics. Instead of trying to stuff every single optimization method into your blog, keep it minimal.
4. No social media to speak of
Don't believe in Facebook? Or maybe you don't see the need of a Twitter account? Whatever the case, preference on how you feel about social media isn't our business, but the business of social media certainly is and social media can really help a small business grow. If you don't have all of your social media accounts linked and feeding into your blog, and vice-versa, then what's the point of having an online presence? Keep it linked together and consistent! Your blog will thank you.
5. Content that isn't original
While sharing is indeed caring, sometimes blog optimization just needs a little jolt in the originality department. That means small businesses need to create their own content too, not just share, retweet, and repost things they find relevant or entertaining from the Internet. It's okay if you still do that, but just remember to post original content that is informative and shareable to your readers, as well! For example, if you own a small jewelry company, create articles about caring for gold or silver jewelry, how to fix clamps on necklaces, or price comparisons of rings. Original content is always the best kind of content--and optimization of your blog.
Five mistakes that can easily avoided and won't even cost you a dime. Are you guilty of any of these? Don't be shy! Tell us about it and share your experiences with blog optimization.
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
Website content can come in all shapes and sizes, fonts and colors; from huge, sweeping walls of text to online videos, not every website and its content is built the same. Even you have a unique website and you make sure all of the content on it is original, relevant, and fresh. But, you are still feeling the hurt from Google or maybe the results from the content aren't up to snuff. Doing an entire overhaul of your website's content already sounds expensive without even a quote--especially if you have a lot of content that needs a make-over. No worries! We can show you some cheap and easy ways to update that drab content and really make it wow viewers.
The art of being frugal while practicing online marketing isn't really that hard, contrary to popular belief. Especially if you already have quite a bit of content, your job of finding an inexpensive solution just got easier. Let's start with the written stuff first.
Rewrites, revisions, and editing is cheaper
If you base a lot of your content and marketing strategy on online articles, blogs, and written website content, then you already know the importance of well-crafted written word. Web 
writing can be tricky and the readers are sometimes fickle, but, it is quite the biggest way to grow your business online and having that content written can prove to be pricey. However, a website's content can be rewritten or revised by those same writers.
Freelance writers almost always offer editing and rewriting services to their clients and normally these rates are cheaper because you already have the content written and laid out for them--they just need to go in and make some tweaks! Googling "rewriting services" or "affordable freelance editing" can drum up some good results. Just remember to stay clear of the "spun content" writers and services! These type of services will only hinder your written content.
Repair your SEO a bit
Have you checked up on your Search Engine Optimization tactics lately? There's no shame in lying, sometimes these things get neglected. But, SEO always needs to be glanced over at least once a month to make sure everything is working within the best practices of all of these algorithm changes Google keeps coming out with. Yes, there are other search engines out there but big boy Google is the one who makes up a majority of these rules. And if you're de-listed by Google, you might as well kiss your online marketing (and business) goodbye.
A website's content should have refreshed SEO to keep up with all of the changing rules, and you don't even need to pester an SEO expert. In fact, just search about the practices and find articles that tell you what would be best. It's free and easy!
Add that social media element
Is your website well connected to your Facebook Page? What about that Twitter account? If your website is lacking in the social networking 
department, there's a quick fix for that! Just add the necessary boxes and social widgets to your website. Facebook and Twitter are the biggest ones right now, but others can include Pinterest, FourSquare, Google+ and even Instagram. They're all free to sign up to--even with a business--and they're all free and very easy to set-up to show up on your website.
The Internet is becoming a more "humanized" web. This means our searches are implementing our social circles, online shopping is becoming more personalized, and businesses have tons of data to play around with to help boost their exposure and offer up that humanized user experience. Making sure your website's content offers all of that doesn't need to be an expensive venture! Keep it frugal and affordable with some of these tips!
Can you think up of any more tips to add to the list? Let us know!
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
There is all sorts of content going on these days, and lots of different professionals who can produce that content. Article writers, freelance writers, copywriters, Content Managers, and Content Marketers are actually all different types of jobs that all have differing roles and 
responsibilities. Two of the biggest, however, happen to be Content Marketers and copywriters who incidentally can really ramp up your online presence. But, what is the difference between the two and does it matter?
When it comes to the traditional explanation, copywriters are the problem who write up those catchy single sentences as well as advertising copy that can span brochures, magazine articles, and commercials. If you're a Mad Men fan, then you are pretty well acquainted with Peggy Olson and her gang of copywriters. That role has more or less stayed the same, even in today's world. However, a Content Marketer plays a different role for your business.
You see, content marketing is all about the art of advertising all sorts of content--always written stuff online--and making it engaging and shareable to an online audience. A little bit of social media and a bit of content copywriting, content marketing has progressively become a hot trend and blossoming career for many. But, what matters to you is which one will work best for your content campaign and make your business money. So, which one is better for you?
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Content Marketers are typically former freelance writers or social media professionals who know the Internet quite well--you could call them Internet Gurus, even. This doesn't mean all copywriters are behind on the times, though. Sometimes you find a copywriter who only does online work, but, they might not know the mechanics of social media and viral campaigns. Content Marketers do.
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Content copywriting can have very convincing and compelling copy that resonates with many different people, while some content marketing is all about the quantity and not quality. You still need to have that quality and drive for people to share.
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Marketing online is much more profitable and easier than traditional means nowadays, 
which means finding someone who understands that. Whether it's a content marketing professional or someone who does content copywriting, it's best to find someone that understands your needs and can actually work a computer!
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What does your campaign need? While blogging, writing online articles, and other content writing really does help, copywriting effective sales copy is just as helpful, too. What does your budget call for?
Well, we don't really want to make one thing be above the other and think it entirely depends on what you need! Sometimes a copywriter is in order, but sometimes a Content Marketer will do the trick. It's all just perspective and what exactly you want to do to boost business. Perhaps you will get lucky and find someone who is both a copywriter and a whiz at content marketing, as well! Hey, it can happen: most copywriters are now going into the world of content marketing and providing hybrid services to best accommodate businesses just like you. You just gotta look.
What do you think: copywriting or content marketing?
Note:
THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail info@98togo.com with a link to said image and it will be promptly removed.
How many hats do you wear in the pursuit of success for your online business? One, two, six or more? The bad thing about hats is they tend to get heavy when too many are stacked on your head. Multitasking is an asset; having multiple talents is an asset. However, too much hands-on activity in your business can actually slow down your success. When do you know to let go of a few duties and assign them elsewhere? At some point, outsourcing content writing and other aspects of your website becomes a smart decision. It's tough to let go sometimes, you have it fixed in your head (the one with all the hats) that no one can step in and do what you do. How do you know? The web and your search rankings may be leaving you far behind.
Outsourcing Can Put You Ahead
If you've been doing all your content, have you taken the time to look at other, similar web business sites? How does their content and blog writing stack up? It's time to make some hard decisions. Using good judgment, knowing when to give up certain functions is a talent. If you hold on too long, you become much like the mayonnaise at the bottom of the jar -- you're spread a bit thin. The quality of the sandwich goes down with the lack of mayonnaise and the quality of your business suffers when you're spread too thin. Outsourcing content writing breathes something fresh into your website. It can be difficult to know when another can make a better sandwich with a fresh jar of mayonnaise.
Have A Little Faith
Yes, you've been saving a little cash by cranking out your own content. And you feel that no article writing service can match your knowledge of your product or service. But at some point in time, letting go benefits you. Here's why:
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Better SEO -- You may know your stuff when it comes to your business, but others know more about blogs and content. Outsourcing content writing to another brings a fresh perspective that boosts traffic and interest.
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Fresh Mindset -- When you're too close to your own product, you may become jaded. A fresh mind and point of view can see things differently and bring a new creative flavor to your content. This sparks renewed interest in your products or service.
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Freedom Is a Good Thing -- Once you let a few things go by outsourcing content writing and other duties, you have more time. You can use this time to analyze all the moving parts of your enterprise that may have been neglected. You can streamline and polish, hone and sharpen areas of your business that needed more of your attention. 
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Getting a Sharper Focus -- Okay. You've let go of a few things. Outsourcing content writing has placed the burden elsewhere and you find your business is getting noticed more and visitors, leads and customer transactions have increased. That's the objective. With renewed traffic, you have time to focus on the increased traffic and customers. This breathing room allows time to plan and project. This is where you needed to be. You can focus attention on other details that keep the well-oiled machinery of your business running even more smoothly.
Don't Just Smell the Roses -- Plant More
Feels good doesn't it? You let go of a few hats, your decision for outsourcing content writing to professionals has not only boosted your rankings, it's given you the opportunity to see the future while contemplating the past. You started at point A, (with just a couple of hats) and now your business approaches point B. You see point C on the horizon. With your attention focused on the things that need you, there's time to prepare for an even better future, all because you let go of a few things.
Are you still wearing too many hats? Do you have the judgement to know when to outsource? Get a fresh opinion, your hands-on attitude may be holding your business back. Do you know when to hold 'em and when to fold 'em?
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