Humans are visual creatures. As evocative as music can be, or as persuasive as good prose can be, few things can capture a person's attention as quickly and easily as a good picture. That's why, in the world of Internet marketing, you want to be using video. If your business isn't using Internet video marketing to advertise itself, you're missing out on a fresh, new form of content to draw in new customers and build stronger ties to your existing ones.
Internet Video Marketing Talks Directly To The People.
The great things about video is that it serves a variety of roles. A short, funny Youtube commercial can easily “go viral,” getting your company noticed by millions of new potential customers. A well-produced “about us” segment on your webpage lends you credibility and establishes you as an expert in your field. (People tend to trust video more readily than the printed word.) A video “how to” can be far more clear than a printed column of instructions, saving in customer support costs. And in all cases, it helps make your business more appealing than one which only uses text.
Plus, for most people, watching videos is fun. You might think that a how-to video is boring, but how many people spend their afternoons watching other people mod their cars and renovate their houses on cable? It's all in the presentation. If your video is well-written and genuinely interesting, there will be people to watch it. Really, that's the key to Internet video marketing – finding ways to make your company message interesting, informative, and entertaining. Do that, and people will watch.
All This, And On A Budget!
Internet video marketing does not have to cost much. People don't expect the same sort of production values in a Youtube video as they would from a Superbowl spot. In fact, Internet users want things to be real, and relatable. They don't want phonies, as Holden Caulfield would say it. An Internet ad that's low-budget, but honest and well-written, strikes a chord with people. It makes them want to like you.
Plus, a good video can even be a shortcut to the top of Google's search rankings. Remember, content is still king on Google. Highly optimized video using well-chosen keywords and tags, good descriptions, and smart files names will jump to the top of Youtube listings and therefore to the top of Google's result screens. A high-ranking video clip can save both time and money getting your brand in front of everyone searching online.
So, if you're looking to expand your business and reach out to more customers than ever, go make some well-optimized videos. An Internet Marketing Consultant can help you get on the right track. That's the hallmark of excellent Internet video marketing.