Does your business have a blog? The only answer to that question should be: "Why, yes, of course I do, silly!" but if you are one of those people neglecting to set up a blog for your business, you are missing out on a good stream of leads and potential clients.
Blogs are the bread and butter of any content strategy and online advertising campaign because of how simple and effective they are. But, like any other form of writing, there is a certain science to business blog writing.
There's all sorts of blogging out there, as a
Internet marketing specialist, we know that and so do you. Each one has its own niche and way with words, business blogging being no different. What makes business blogging different from, say, personal blogging? Well, you're selling a product with business blogging, first off (duh). Also, business blogging is equal parts of PR, marketing, sales, and customer relationship management.
"Okay, smartypants," you are probably thinking. "Then what will help my business blog well and get awesome leads?" Simple: follow the tips below.
Lose the suit, if possible.
Writing style can differ between different business blogs, but, most of them have been going with the "Google" approach, which can be best explained as "business casual." Business blog writing should be personable, so lose the suit when writing (not literally, of course). Be casual, don't use an overabundance of buzz words, and just let the reader enjoy what they are reading.
Don't be self-centric.Blogging is all about talking and sharing, but, a business blog can't possibly talk about their respective business all day, everyday, 24/7. Offer a variety of content on the blog that's still relevant, but, isn't terribly self-centric. Any interesting news going on in your industry? Talk about it--give your two cents! Don't agree with an article that relates to your business? Again, talk about it! How about helping people out? Sure, create a few how-to articles (ahem, like this one).
PR and press releases just got easier (hopefully).
There's a lot of buzz about how the press release is dying, but,
Mashable decided to say otherwise. Again, taking a chapter out of the "Blog Like Google" playbook, use your blog as a press release platform and PR hub. Good PR means good business, right? Of course!
Link to your main website as often as possible.The point of most business blogs is to link to some sort of landing page or the main website, so people can become potential customers. Remember to have clear and visible links to your main website or call to action page. If possible, integrate the blog with your business website seamlessly.
Go the viral route.Business blog writing doesn't have to be all about business, they can be fun and viral, too. Some businesses have decided to go the viral route and create blogs about blenders, pirates, or everything under the sun. Create a brand image that is easily recognized and easily searched online, and they will come.
Whether your company is a business veteran or just flourishing, a business blog is always a great way to boost business and grab some hot leads. We live in a world of swapping information and sharing, so, why not be part of it?
Does your business have a blog? How well has it helped your business? Tell us about your business blogging adventures!