Will Facebook Changes Impact Your Social Media Campaigns?
Only one thing is certain in today's marketplace. That is change. Change is a constant (like death and taxes). But sometimes change is good. Yeah, I know its hard to accept change. Trying to stop change is like trying to stop this ball from spinning:
This blog will outline some of the changes and what they may mean to you as a marketer or business owner.
Facebook is constantly improving their platform. And making changes. Especially now that Google is rolling out its Google+ platform. New changes announced last week include a “Timeline” connected to member profiles and a controversial "News Feed Ticker". Most of the other changes made on Facebook were made without you even knowing about it.
News Feed Ticker is real-time
The Ticker shows who is doing what on Facebook right now. The Ticker contains posts and “activity stories” -- friends commenting on other posts, liking pages, responding to events, etc.). And now the “recent stories” area contains only posts by friends, pages, subscriptions and stories posted by apps (such as YouTube or Networked Blogs).
If you're using Facebook for business or considering it - keep this in mind: The recent changes may have an impact on your social media campaigns. The "Like" strategy must be addressed. Before, it was all about getting people to "Like" your business fan page. Now, the key is to get your fans to take social actions which are enabled by your company (or brand).
Some of these Facebook changes will require new thinking as a “Like” is a bit less relevant now. Businesses will need to work harder to earn their place in news feeds. Here are two social media marketing tips: 1) make your content compelling and absolutely remarkable. Its time to integrate further into your customers (fans) lives. 2) Get help from trusted authorities in internet marketing to truly leverage Facebook.
News Feed has changed
There is no longer the Top News and Most Recent to switch between. With the change there are Top Stories and Recent Stories. The Top Stories are things Facebook thinks you might be interested in based on your interaction in the past. The Recent Stories are simply in time (chronological) order.
Facebook has updated its smart lists. Smart lists are very similar to Google + Circles. One annoying thing about Smart Lists is that you can’t delete them. You can only hide them.
No changes for Facebook fan pages
Important for business owners - Facebook fan pages will still continue to have the same look and feel for now. In the near future they may be updated to reflect the look of the personal Timelines. As all the changes are to the personal profiles, there are no actions to take for page administrators.
If you wish to stay on top Facebook and social media campaigns - seek out trusted authorities on these ever-changing platforms.
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