THE 98TOGO TEAM
You’ll never meet a more talented, good looking & humble group of people.
MEET OUR AMAZING TEAM
Addison Williams
Co-Founder
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Addisons’s Personal Mission Statement:
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Fred Spring
Courageous Co-Founder
Fred keeps 98toGo running at maximum output, each and every day, overseeing sales and operational aspects of the company. His love and passion for this work involve analyzing actual results from internet marketing efforts and figuring out ways to improve clients’ marketing effectiveness. Fred worked for over 23 years with Turner Broadcasting. As a VP of Marketing Research, he helped TV networks prove marketing effectiveness for traditional media marketing campaigns. In April 2011 he partnered with Tom to create 98toGo – a new type of inbound marketing agency. Most recently he has helped clients grow business volume through online marketing efforts.
Fred’s Personal Mission Statement:
“Adventures and success flow freely into my abundant and balanced life as I create priceless moments for all so that together we experience goosebumps as the impact ripples outward.”
Tom Telford
Director Of Culture
Tom is the cultural leader of 98toGo, ensuring that our collective energy is focused on the health and wellness of our clients, our company, and ourselves. He has over 10 years of marketing experience, beginning with his own company that was 100% dependent on internet leads and online customers and then moving to help other businesses grow and thrive online. Tom has become a recognized expert in the HubSpot platform, logging in well over 2,000 hours in the system, and driving measurable value to 98toGo clients.
Tom’s Personal Mission Statement:
“To Transform individuals, families, and businesses through unconditional love.”
Matthew Bivens
Online Marketing Director
Matthew heads up the marketing efforts for 98toGo, spreading the word about our inbound marketing services and the power of compelling content. Matthew has served as Marketing Director in a number of startups and small businesses and is the founder of his own digital marketing firm. He has extensive experience in social media, content creation, and SEO, and he is always adding to his knowledge bank. When he’s not working powerfully for 98toGo, he can be found reenacting scenes from Star Wars with his dogs Watson and Olive.
Matthew’s Personal Mission Statement:
“To love myself towards a state of BALANCE, so that I can truly give back from a cup that is overflowing, and help awaken others to their highest version of self.”
Ron Medlin
Lead Strategist
Ron is the marketing trendsetter at 98toGo, dictating the strategy and course of action for all clients. He is a huge analytics guy and lives by the mantra “Test, review, revises, retest!”. Ron has extensive experience in content marketing, search engine optimization, pay per click advertising, and more. He is a true marketing leader and has had his work published on notable websites like Moz (formerly SEO Moz) and HubSpot.
Ron’s Personal Mission Statement:
“To be an example through Gods love and being a shining light in the world through others. This is accomplished by utilizing balanced gifts and passions for fitness, serving others, and marketing life.”
Sarah Russell
Marketing Maven
Sarah implements specific social media marketing strategies and campaigns for our clients. Everything she does is designed to bring leads down the funnel and turn them into brand evangelists. Sarah comes from a Public Relations background, with experience in the startup and marketing/advertising world. She loves working alongside the brilliant minds of the 98toGo team, who strive to transform business and the way they market online. She misses her family in Florida (Go Gators!) but is enjoying the life that she is creating in the Peach State. Advice from Sarah: don’t take yourself too seriously, be grateful, and eat plenty of chocolate!
Sarah’s Personal Mission Statement:
“To love me unconditionally while building relationships that cultivate understanding, love, joy, and acceptance by staying present and open to new experiences that bring growth, awareness, and flow in order to serve a higher purpose of awakening others to their most complete version of self.”
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