Fred is a numbers guy. In 2011, all the numbers seemed to add up, so he co-founded 98toGo. 98toGo essentially started from an idea hatched with a struggling business owner. It was on the bike path near the Chattahoochee river that the idea flowed forward for the content marketing agency 98toGo.
Since then, Fred’s specialty has been figuring out marketing effectiveness and using data to demonstrate the impact of specific marketing tactics. He uses his marketing research background with more recent digital marketing acumen to dive into the numbers with excitement.
He has worked with B2B and B2C clients of all sizes and has helped manage accounts and business operations. Fred and 98toGo enjoy using marketing automation and lead generation along with targeted email campaigns to drive online success.
Fred is a founder of the Atlanta Men’s team Tribe, and loves mountain biking, great movies, and playing poker. Together, these four things represent the collective wisdom of a team, new exciting paths to explore, great content and storytelling, and of course, beating the competition.