Entries by Ashley Williams

How to Go Visual with Your Social Marketing

Whether you’re looking to brighten up your social content strategy, or you want to make your social media more colorful, adding some fun visuals to your updates can work wonders. Posts that include images receive (on average) 650 % more engagement than their text-only peers, so it’s worth taking the time to experiment with your […]

Using Digital Marketing Strategies To Engage, Not Advertise

We’ve all heard it: the Internet has changed the way that businesses must market themselves to customers. Today’s online customers are more active, discerning, and questioning than in any other era. They expect you to come to them and show that you really care about their needs.  But how do you approach online leads? Just […]

92 Formulas for Creating Click-Worthy Blog Titles

We’re going to share with you 92 different formulas for creating blog titles that people will notice and click through to see your blogging content (the quality of your article is still up to you!) Yes, 92. You’ve got this. 98toGo marketing and business consultant Matthew Bivens is a blog-writing machine. How does he keep […]

Is SEO Dead in 2018?

Back in 2016, we checked in with an array of marketing experts to see if they thought SEO still had a place in contemporary marketing strategy by asking them to complete the statement, “SEO is not dead, however…” Though everyone agreed that SEO was alive and well, a lot has changed in those two-and-a-half years. […]

Social Media Management or SMO: Which is Right for Your Brand?

Social media can be hard to keep up with in order to stay relevant, especially when managing multiple accounts for Facebook, Instagram, LinkedIn, Twitter, and beyond. For larger companies, entire departments are devoted to relentlessly monitoring the company’s social media presence, with different teams dedicated to posts, likes, reposts, shares, and comments. But for small […]