Entries by Addison Williams

Everything you need to know about marketing strategy documents

You may have a content calendar or some research on your buyers, but most companies don’t have a real marketing strategy document on hand. Even large, enterprise-level corporations are often challenged when it comes to taking a pause from daily activities long enough to create and refine something like this. Download a sample marketing strategy […]

IHOP to IHOb: Marketing genius or just gimmicky stunt?

The International House of Pancakes (IHOP) recently temporarily changed their name to IHOb to promote their new line of hamburgers (‘b’ for ‘burger’ instead of ‘P’ for ‘Pancake’). For all intents and purposes, the just inverted their capital P to a lowercase b on one store sign and on their Twitter account, but it caused […]

Behind the scenes of the new 98toGo corporate video

A lot of corporate websites, intentionally or not, become ways for businesses to mask their identity and create distance with their audience. At 98toGo, we want our website to bring us closer to the people we help and work with, and out of that commitment, we created our new 98toGo corporate video. The video is […]

Everybody Needs a Podcast: Atlanta HubSpot User Group 3/14/18 Recap

Matthew Bivens, long-time 98toGo partner and consultant, recently presented at the Atlanta HubSpot User Group on his core competency: podcasting. And while not everyone has the interest or resources for creating a podcast, Matthew busted a lot of myths around podcasting and revealed some creative but easy applications of podcasting. One idea in particular stood […]

Why Facebook Ads Will Be a Big Win For Your Business in 2018

On January 11, Facebook CEO Mark Zuckerberg announced that the platform will refine its focus, with preference given to relevant content that helps people have more meaningful social interactions. He explains that, “recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal […]

Creating SET Limitations Is Just As Important As SMART Goals

As a marketing agency, we start our strategic engagements with SMART business goals. Many companies are coming to the table with fantastic goals, and the rest are excited to work on creating those goals together. Just to reiterate, SMART goals are: Specific Measurable Achievable Results-focused Timebound But when we start a business engagement, learning or […]